Model wearing a deep red satin lip in soft daylight

Maison de Beauté · Paris

Colour, considered.

Couture pigment for lips, cheeks and eyes. See every shade on your own face before you choose a single one.

Try On Virtually Discover the Collection

Signature

Three collections

Each one built around a single idea, and stopped when it was finished.

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A deep red lip, lit close against the dark

Velours Rouge

The red archive. Nine decades of Parisian red, refined into a single collection of lip colour with the depth of crushed velvet.

Bare skin in daylight, texture and freckles left alone

Lumière Nue

Skin, only better lit. Sheer veils of colour that leave texture, freckles and light exactly where they belong.

A smoked eye and a dark lip, in black and white

Maison Noir

For the hours after eight. Smoke, bronze and ink for eyes that hold a room.

Virtual Try-On

Your face. Every shade.

Open the studio and colour lands on your lips, cheeks and eyes in real time. Nothing is uploaded, nothing is recorded — everything happens on your device and disappears when you leave.

Open the Studio

Model wearing a red lip applied with the virtual try-on

Most Worn

The ones that keep coming back

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A true red worn on bare skin in soft daylight

Rouge Velmora

The house lipstick. A satin red with the weight of silk and the staying power of a good decision.

+1₹6,500

The matte finish close up, with the texture of the lip still visible

Velours Matte

A true matte that never reads dry. Deep, powdery pigment with a cushioned finish.

₹6,200

A soft flush across the cheekbones in daylight

Poudre Joue

Powder blush ground fine enough to disappear at the edges.

₹5,400

A warm coral and gold eye, blended soft to the brow

Ombre Couture

Six shades that build from a whisper to full evening in the same palette.

+1₹8,900

Curated

Complete looks, in one tap

Four compositions by our studio. Try any of them on your own face without choosing a single shade yourself.

All looks

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Le Soir Rouge

The evening red. A satin lip at full strength, cheeks left almost bare, and just enough shadow to hold the eye.

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Nu Parisien

Undone on purpose. Sheer tint, a flush that looks like weather, and skin left exactly as it is.

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Bronze Doré

Warm metal on the lid, a honeyed lip and light along the cheekbone. Built for golden hour.

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Velours Prune

Plum at its most velvet. A matte lip, a smoked slate lid and a berry flush.

The Maison

Founded on what we left out

Velmora began in a small atelier off the Rue Saint-Honoré with an unfashionable idea: make fewer things, and make them properly. Every formula is developed in-house and tested for two years before it earns a case. Nothing ships because a season demands it.

Our story

Craft & Ingredients

What goes in, and what never does

Six-times milled
Pigment ground until the powder loses its edge, so colour blends outward instead of stopping in a line.
Squalane base
Plant-derived squalane carries the colour and keeps the lip comfortable for the length of a dinner.
Refillable brass
The case is made once. The colour is replaced. Every bullet and pan is designed to be refilled.
Never tested on animals
No animal testing at any stage, anywhere we sell. Formulated and filled in France.

In Their Words

From the people who wear it

“I tried eleven reds in about four minutes and bought the one I would never have picked off a shelf.”
Camille Rousseau · Paris
“The skin tint is the first one I have worn that still looks like my own face at the end of the day.”
Anaïs Dubois · Lyon
“The matte does not crack, does not transfer and does not announce itself. That is the whole review.”
Ingrid Sørensen · Copenhagen
“Trying the shade on my own face before ordering has saved me from three mistakes already.”
Priya Menon · London
“The palette earns its place. I have not reached for another since February.”
Léa Marchand · Bordeaux
“Quiet packaging, serious pigment. Exactly the right way round.”
Sofia Ricci · Milan